Nashra Khan
Hii, I am the founder of brand Nashu, and every piece you see here begins at my small worktable, where fabric, lace and thread slowly turn into something beautiful and useful.
My journey with Nashu
Nashu started as a simple dream to create accessories that feel soft, feminine and practical for everyday life, not just for special occasions. Working from my home studio in Lucknow, I began designing small pouches, keychain lip balm holders and makeup bags that solved my own problems—like messy handbags and lost lipsticks—and soon friends and customers started asking for them too.
What makes Nashu special
Every Nashu product is carefully cut, stitched and finished by hand in small batches, so no two pieces are exactly the same. I pay special attention to details like neat seams, soft linings, lace borders and bows, because these tiny touches make an everyday pouch feel like a little piece of luxury you carry with you.
My values as a founder
I believe in slow, thoughtful making: choosing quality over speed, durable fabrics over disposable trends, and designs that you can use for years. As a woman entrepreneur, building Nashu is also my way of proving that small, handmade brands from India can stand proudly on global platforms and reach customers around the world.
For you, from me
When you order from Nashu, you are not just buying a pouch—you are supporting a real person, her time, and her dream of growing a honest, handcrafted brand. My hope is that every piece you receive feels personal, comforting and special, like a small note from me tucked into your handbag saying, “You deserve something beautiful every day.”
